Genevieve Morrill, President/CEO of the West Hollywood Chamber of Commerce counters that there were other factors at play.
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The event was also criticized for its partnership with the Los Angeles Police Department, according to Them. Black Lives Matter Los Angeles and the Black LGBTQ community stated they never endorsed the event. The 2020 festival was canceled due to the coronavirus pandemic, though CSW announced a Black Lives Matter solidarity march in its place.
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In 2016, the Los Angeles Times interviewed #NotOurPride protestors who believed LA Pride became the equivalent of a corporate “gay Coachella.” A ticketing issue in 2018 left many unable to enter the event. With the festival drawing hundreds of thousands to West Hollywood, capacity has become an issueĬSW’s announcement comes at the tail end of trouble for the organization. The 2019 estimated tax revenue was $2.5 million. That year’s festival generated 830 jobs within Los Angeles County, including 397 in West Hollywood and 191 in the City of Los Angeles. LA-based economic research firm Beacon Economics analyzed the economic impact of 2019’s LA Pride. The split from one major LBGTQ festival to two could negatively affect West Hollywood restaurants, clubs, and bars. Nearly half of LA Pride ticket buyers were from Los Angeles County, with 31 percent of attendees hailing from out of state, and the remainder from elsewhere in Southern California, according to a report by the LA-based economic research firm Beacon Economics. Plus, the move to another part of LA could mean a substantial shift in where those dollars are spent, and restaurants and bars have something to say about it. It generates jobs, substantial tax revenue, and increased business for West Hollywood bars and restaurants during Pride Week. It seems almost unthinkable to some that West Hollywood, where 40 percent of residents identify as LGBTQ and where three of the five members of the West Hollywood City Council are openly gay, would lose its most iconic event of the year. Now officials are looking for a new organization to produce a similar event in West Hollywood, which could result in two major LGBTQ festivals within Los Angeles County. This week, Christopher Street West (CSW), the nonprofit that operates the event, notified West Hollywood’s City Council of its decision but did not indicate which neighborhood it would host the event in next year.
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“At this moment in history, with women’s rights and LGBTQ rights under attack, our icons stand as proud, outspoken beacons of light and hope for a better tomorrow,” she said.The organization that produces LA Pride announced that after 41 years, the parade and festival that attracts nearly 200,000 annually will no longer host the LGBTQ event in the city of West Hollywood. “As our icons join parade contingents rolling down Santa Monica Boulevard on Sunday, June 5, West Hollywood will give #WeHoPride Parade participants and spectators from around the world a safe space and a loving, accepting home. “Pride events give the diverse LGBTQ community a place to advocate for equality as well as a place to celebrate exactly who they are - exactly who they were meant to be,” Meister said in a statement. West Hollywood Mayor Lauren Meister said Monáe and Siwa “truly reflect the core values of our city.”
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Singer, actress and entrepreneur Janelle Monáe will be the grand marshal, while social media star-turned-TV personality JoJo Siwa is the event’s Next Gen Icon. The festival will reach its peak Sunday with the WeHo Pride Parade, stepping off at noon at Crescent Heights Boulevard and traveling along Santa Monica Boulevard through the city’s famed Rainbow District.